A quick check of the Toyota web site shows that the Venza has the same asterisk regarding tow capacity as any other vehicle. Specifically it says
"Do not exceed any weight ratings."
AND
"The maximum you can tow depends on the total weight of any cargo, occupants and available equipment."
In other words, both restrictions apply, and it appears that HarveyRV's comment is correct - if you start with a 3500 pound rating (which is attained only with the factory tow package), you must subtract the weight of cargo and occupants to determine the remaining tow rating.
Bill
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