Found this at the bottom of two of their pages:
*The base manufacturer's suggested retail price* for the new upright is $23,810, and it comes nicely equipped for under $30,000.
To download a price and option sheet, click here.
*Manufacturer's suggested retail price does not include delivery, dealer preparation, taxes, or title costs. Prices, specifications, standard equipment and available options are subject to change without notice.
Click above where it says "click here"... which takes you to a specs/options page with pricing.