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Old 05-08-2010, 01:05 PM   #22
cochise
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Join Date: Mar 2010
Posts: 160
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The Federal Trade Commission (FTC) has a name for this: FALSE AND DECEPTIVE ADVERTISING.

" False advertising or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. Truth in labeling refers to essentially the same concept, that customers have the right to know what they are buying, and that all necessary information should be on the label".

TM advertises the Elkmont as weighing 2498 lb with 320 lb tongue weight. When in reality it is much more. This entices potential customers with little or no knowledge of the "Industry jargon" to believe that they can tow the Elkmont with the SUV they have. And a lot of people love the camping aspect, myself included, and therefore tend to put up with the exaggerations, and hope that nothing serious will happen. And I also realize that TM is not the only one doing it, but they are very aggressive in their marketing efforts.
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